The Power Of Online Video And Photos For Your Business

The power of having videos and images for your business cannot be under estimated. A study conducted by Animoto showed that an overwhelming 96% of the participants found videos to be helpful when shopping online. This gets you thinking just how important these videos could be. Surprisingly, they are not only beneficial to the consumers but also to you as a business person. In addition to being the preferred medium by consumers, videos can be embedded on websites leading to increased visibility in search engine searches. Bottom line; the more the traffic you get the higher chances of getting customer leads.

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Keeping Users Engaged Using Videos

The first and most crucial step is driving traffic to your website. Thereafter, you need to work on ways of keeping the visitors on the site. The longer they stay, the higher their chances of making a purchase. You therefore need to ensure that they are staying as long as possible. According to Animoto’s survey, embedding videos onto a website increases sales by 85%. This is what makes videos the most powerful marketing tools. The videos visually explain the features and benefits of your products and services, better than text would.

Strengthen Your Brand

The perception customers have towards your business will always influence their decision to make a purchase. The website gives customers the first impression of your business or brand. The study showed that 71% found it more fulfilling to watch a video. The video left them with a positive impression of the company.

Ease To Communicate

We are living in an age of information overload. It is therefore vital that you research on ways to get information that is easy to digest for your customers. Videos play this role perfectly. A picture is said to paint 1000 words and it is in this light that Forrester’s researches proclaimed that a video is worth 1.8 million words. You will be surprised to know that 70% of people get a positive attitude about a business after watching a video. You shouldn’t waste this opportunity to bring customers onboard.

Reaching Your Target Audience

Just like any other marketing strategy, videos and photos have their target audience. You need to understand your target audience. What do they love? What videos would be appropriate for them? The video needs to communicate to them at a personal level. Today, the world is fast changing and you need to be up to speed with the changing social trends. With videos, you need to think about social media. This is the opportunity for you to promote your products across multiple channels. Make it easy for your target audience to find, watch and share the video. If done perfectly, you will be sure to see a turnaround in your business. Videos and photos will bring the magic you have always dreamt of.